Grow@ is a mobile app that connects commercial cleaning and facilities management businesses with available workers, based on when and where they can work.

About Grow@

The opportunity to earn more around existing commitments and to try different types of work can provide a better future for workers through creating sustainable earnings with a viable waged career.

We recognise that sustainable employment is good for commercial cleaning and facilities management businesses, in effect lowering staff turnover and improving the employee value proposition of a sector of industry.

We believe that what’s good for workers and business is good for all of us, and as such of benefit to New Zealand.

André Reynolds


André is a problem solver. His 20-year corporate career as human resources professional in the facilities services and hospitality industries exposed him to the persistent business problem of labour supply – along with the reality of limited prospects of progression for entry level workers, and their daily struggle to achieve sustainable employment.

Grow@ represents a solution to these problems, designed by André as an initial step with a broader journey in mind.

Scarlet Allen

Marketing Executive

Scarlet is much quicker to ask “why not” than “why”, which has placed her as the ideal first member of the grow@ team. Her strong work ethic, well calibrated moral compass, creative flair and dogged focus on the task at hand has seen her turn the chaos of a start-up into a strategy. She is involved in her own entrepreneurial pursuits, and has previous experience in public relations work along with associated qualifications.

Her role of heading up the marketing and public relations activities of grow@ is both challenging and exciting, as is her other more varied portfolio of “everything else”. Her energy is sure to keep things growing at grow@.

Future Grow@

Grow@ has a growth plan. Whilst the current launch phase is restricted to the development of a data base of workers country wide along with a network of employers keen to offer work, future plans focus on the development of waged career pathways.

Grow@ would like to take steps to encourage workers to diversify, trying their hand at jobs they may not have done before. Further, we would like to assist workers to develop, enabling their progression to more skilled roles – and better paying ones.


Praxis Change is an employment relations and recruitment consultancy, specialising in the facilities management industry. The company was launched in 2016 as part of a new operating model for a large multi-national facilities services company. Their New Zealand operation, for which Praxis Change director André Reynolds was employed as General Manager, made the decision to outsource their employment relations and recruitment.

André established Praxis Change to take up this opportunity and to develop long-term partnerships with other organisations requiring similar assistance and specialist advice. The approach is one of supporting leaders in recruitment and employment relations solutions as opportunities for igniting change, as every change provides an opportunity to strengthen culture.

Grow@ is operated by Praxis Change, broadening the company’s focus of people solutions to the development of waged careers.

Campaign ordering

Candidate prioritisation

Title Expansion

Area licencing

User ranking

Generic Vocational Skills Training

Skills Training

Industry partnering